How Maisha flour fined for using Model’s image to advertise it’s products
Maisha Flour Ltd will have to compensate a model and brand ambassador for different products, Florence Mwihaki Kamande Ksh. 650,000 for using her image without her consent. The ruling was made by Judge L.N. Mugambi on September 22, 2023, who noted that although Mugambi worked for Maisha Flour Ltd., the company nevertheless erected billboards around Thika Road Mall, James Gichuru Road, and Buruburu in Nairobi bearing her image and branded with the Maisha Flour Ltd. product without her express authority.
In an affidavit, Kamande claimed that she had not consented to her image or likeness being used for purposes of advertising and creating the impression that she was endorsing the product. She further claimed that her image and likeness were exploited for commercial gain without any permis...